Our Purpose

Our Purpose

Purpose and values

Purpose and values

“As a farmer-owned agricultural cooperative and globally recognized brand, we have a unique and wonderful opportunity to make a lasting and positive difference across the world. Connecting Our Farms to Families for a Better Life is more than just a company purpose statement—it’s the foundation for our strategic direction, shaping who we are, and want to be, as an organization.”
– Tom Hayes, President and CEO.

Laddering to our purpose, our values are the foundation for how our team members work together and treat each other—how we behave as a cooperative and as a citizen of this planet. Unique to who we are as an agricultural cooperative, we strive to live these values everyday:

  • GROWER MINDSET: We embrace our farmer-owners innovative spirit and heritage through confidence, learning and focus on the future.
  • SUSTAINABLE RESULTS: Guided by purpose, we are focused on delivering results for our farmer-owners.
  • INTEGRITY ABOVE ALL: We are ethical, doing the right thing for our farmer-owners, customers, consumers, and each other.
  • INCLUSIVE TEAMWORK: We build diverse and inclusive teams that strengthen our cooperative.

Cooperative Sustainability Report

Ocean Spray’s Cooperative Sustainability Report and Strategy has four critical pillars: Planet, Product, People, and Prosperity. These pillars keep us aligned to our purpose and values, so we remain a regenerative and resilient cooperative for generations to come.

Previous Reports/Other Languages


We are stewards of our planet, inherently connected to the lands our cranberry farmers have and will protect for generations to come.


We are committed to a portfolio of choice that provides nutritious, safe, high-quality products that are sustainably designed and packaged.


We put people first. We make investments in our team members, raise up the communities we serve, and support the livelihoods of our team members and our farmers.


We believe through ethical business practices we can minimize risk and support the economic resilience of our agricultural cooperative.

Community Fund

Ocean Spray’s farmer-owners and team members deeply value the importance of supporting the communities where we live and work. Ocean Spray is committed to growing and building healthy communities. Giving back is part of our culture and passion. Through the Community Fund, Ocean Spray provides resources to organizations that improve the quality of life in the communities where our farmers and team members live and work.