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If you like cranberry cocktails and bog-wild sips. If you're not into basic. If you live life boldly.
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Who Owns Ocean Spray?
Many people ask, “Who owns Ocean Spray?” The answer: Our 700 farmer-families! Ocean Spray is an agricultural cooperative, which means our farmer owners all collectively share ownership. The cooperative turns their crops into products consumers really love and gets those products onto store shelves.
What Is a Cooperative?
The cooperative structure is different from a typical CPG (consumer packaged goods) company, which generally has a board of directors focused on returning profits to unknown or unconnected investors and shareholders that own the company.
In an agricultural cooperative like Ocean Spray, our farmers are the shareholders! That means 100 percent of profits from products made from their fruit go back to them. They are the primary decision-makers with regard to the cooperative’s future. They elect the board of directors to oversee and work with the cooperative’s management team on production, marketing and innovation of new and delicious cranberry products. They also reinvest their equity into the cooperative to keep it operating and help it grow stronger for future generations of farmer-owners!
The cooperative allows everyone to focus on their strengths. With a management team solely focusing on bringing our nutritious and delicious products to consumers, farmer-owners can focus on growing the absolute best cranberries. This adds more value to their crops and creates more demand.
Since our farmer-owners receive all the profits from their crops, they can reinvest those dollars in improvements to their farms, land and the quality of their crop. This cycle of reinvestment not only ensures a higher quality product each season, but also a lucrative business model that enables the farmers to keep their farms running for generations.
With farmer-owners heavily vested in their farming tradition—and in the cranberry itself— the cooperative continually generates healthy, wholesome products that improve the future for both farmer and consumer.
Did You Know...
- Ocean Spray's 700 farms average 18 acres in size
- Ocean Spray cranberry farms have been passed down an average of 2.5 generations
- 1 in 4 of our farmer owners are fourth generation or greater cranberry growers
How Ocean Spray Became a Cooperative
In 1930, three cranberry farmers, Marcus Urann, John Makepeace and Elizabeth Lee, turned their passion for the cranberry and their farming way of life into something truly special: Ocean Spray.
They understood that together their three small, independent cranberry farms were stronger. Their farms were also better able to bring all the benefits of their beloved superfruit, the cranberry, to more consumers. Today, with more than 700 farms spread across the United States, Canada and Chile, Ocean Spray’s farmer-owners produce 65% of the world’s cranberry crop.
After launching jellied cranberry sauce, the cooperative’s first product, Ocean Spray grew very quickly, as more and more small cranberry farmers saw the benefits of a cooperative structure:
- Earning 100% of the profits from their hard work instead of being at the mercy of the marketplace.
- Knowing which products their cranberries were used in and guiding how they were sold to the consumer.
- Sharing in the joy of producing products consumers love—ones that make a positive impact on their health while building a sustainable future for the planet and their families.
Now more than 90 years later that remains part of Ocean Spray’s commitment with our farmer-owners, working the same land as generations before them, connecting farms to families for a better life.
"I’m just one of 700 family farmers involved in the Ocean Spray cooperative. Each one of us has a different story to tell about how he or she found their calling in this agricultural way of life, however we all share a deep love of farming and sense of stewardship for the land we call home."
Alison Gilmore-Carr
Farmer-Owner
Cooperative Structure
The cooperative structure is very different from a typical CPG (consumer packaged goods) company, which has a board of directors who make decisions with a focus on returning profits to unknown or unconnected shareholders and investors who own the company.
In our cooperative, the farmers who grow the cranberries—one of the main crops used in our products— own the company, and they are the primary decision-makers with regard to the cooperative’s future. These farmer-owners receive all the profits from products made by their crops and reinvest the profits as they see fit. That reinvestment improves their farm, land and the quality of their crop to grow demand year after year.
This cycle of reinvestment not only ensures a higher quality product each season and more innovation but also a lucrative business model that enables the farmers to keep their farms running for generations.
Since they are heavily vested in their farming tradition—and in the cranberry itself—the cooperative continually generates healthy, wholesome products that improve the future for both farmers and consumers.
Our Cooperative is More than Just a Better Way—It’s a Better Way of Life
For our farmer owners, cranberry farming is not just a job but a way of life. Many of their farms have been passed down for generations and many grew up on the farms they run today.
Their families work alongside them—and their families love enjoying the juices and products made from crops they harvested. Every day they farm together, they are carrying their ancestors' ways with them. This connection to a way of life has sustained their family for decades, so it naturally leads to higher quality products and better practices.
That’s why our farmers are so conscious about doing things today to improve their farms and products for tomorrow.
Connecting farms to families builds a more sustainable way of life for our farmers and for our consumers. Ocean Spray is proud to be a farmer-owned cooperative, and all the benefits that our cooperative brings to consumers worldwide.